This is my first blog after a long and exciting summer at my home in the small village of Mougins, France.

One morning last month I began to think about what’s next.  What will follow from the current information age, data collection and all the new communication devices and channels?  And then in a “Eureka”-like moment I knew the next step had to be the idea I have long cherished as “Personal Advertising.”

We know that the age of mass media is over and we see signs that mass production is becoming more personalized.  The keystone of mass production was the automobile.  Henry Ford had one model in one color.  Today the variations of cars that factories and their assemblers produce are infinite.  And so we begin to enter the age of more Personal Production and more Personal Advertising.  My executive assistant, Carolyn Tousius, led me to a Website for Clarins, a cosmetic company that offers different products to woman of different ages.  And then, I recalled how impressed I was when I visited Fresh Direct, a company that delivers personalized food baskets to individual customers based on data and computer interaction.  What we know is increasingly being translated into what we do and what we say and to whom.

And so I am beginning another book called Personal Advertising, with a potential subtitle:  Advertising, Marketing and Manufacturing in a Consumer-Driven Society.

I'm energized by the subject and eager to hear what my readers think.  Let me know.