About The Lester Chronicles Blog
Working with insight, intelligence and diligence produces not only solutions to the work at hand but thoughts and questions that stimulate dialogue, speculation and debate about a broader group of issues.
Thinking about an issue and solving a problem are not like the single bullet of a rifle shot that hits the center of the target. It is more like the pellets of a shotgun that hit both the center of the target and its periphery. It is as if success at hitting the targets creates more targets.
It is in that spirit that we have launched The Lester Chronicles, a blog, aimed at stimulating dialogue, speculation and debate about how our brand of advertising, once called Direct Marketing, continues to evolve to become at this time a practice we call Relationship Marketing.
Please join in on our conversation.